Product Promo Animation

AMERICAN BEAUTY is a 3D mock-up promotional animation created & Inspired by the toughness & durability of the Robust American Beauty Lathe. For this project we built an exact replica of the lathe completely in 3D using only images & schematic drawings found on the Robust website as reference.

Software: Cinema 4D, Photoshop, After Effects

Rendering: Otoy's Octane

Music by : Alexi Lisi "Tactics"

Art direction - 3 Dart

Design/Animation - Mike Zurcher