Elkton Ford - 'Lil El'

:30 TV Commercial Animations

Lil El kicks off an advertising campaign for a brand new car dealership, Elkton Ford.  3 Dart modeled, rigged and animated a talking Elk character for the open and close of their first :30 commercial.

Software: 3DS MAX, Z-Brush, Photoshop, After Effects

Rendering: Mental Ray

Client - Elkton Ford

Agency - SR&B Advertising

Animation - 3 Dart